NALI MidWinter Conference 2025

Mark Murnan, CLI

Title: Infrastructure: Run your business – without your business running you!

Description:

Okay, you’ve started your PI business and you have some cases. In fact, you may have too many cases, and you’re starting to feel the pain of doing the work and running a business. And if you’re not careful, your work product will start to slip and you could lose the clients you’ve worked so hard to get. Welcome to the predicament of being “successful”! You already know how to do the work, but where will you learn how to run your business without your business running you?

This course focuses on developing the necessary skills to build a sustainable and profitable business. We will cover some of the following fundamentals to a successful PI enterprise:

  • Acquire the mindset of a business owner.
  • Identify “the crimp in the hourglass.”
  • Determine your objectives and develop your plan.
  • Commitment to the plan: What it really takes to make it work.
  • Processes and procedures: The “blood flow” of your business.
  • Consultants: Leveraging knowledge and expertise.
  • Enjoy the process, forget the losses.

Mark J. Murnan is a Certified Legal Investigator (CLI) and a Certified Criminal Defense Investigator (CCDI). A former staff investigator for the Federal Public Defender, Southern District of Florida, he has over 40 years investigative experience in both public and private sectors. Mark’s agency, Complete Legal Investigations, Inc., was formed in October 2001, just weeks after the devastating attacks of 9/11.

Mark is a Past President of the Florida Association of Licensed Investigators (FALI) and a past regional director for the National Association of Legal Investigators (NALI). He is the co-author (with his wife and partner Wendy Murnan) of several books and manuals for building a successful PI business at his website, https://TheProfitablePI.com. He is also the co-creator of the YouTube channel, Investigators in Cars, Drinking Coffee, which features over 100 instructional and motivational videos for professional PI’s at https://www.youtube.com/@InvestigatorsInCars.